I can't believe how much people still get worked these days. Both guys start tweeting about each other in order to raise the interest level of fans, not taking it remotely seriously. Then people start talking about it like it's real.
Twitter has created a whole different type of mark.
It's kind of hilarious. I'm sure Seth has no intention of being a WWE lifer, so he just worked himself into a future match that would sell a shitload of tickets even if it's 5-10 years from now. Yet everyone is treating this like it's a shoot feud or something, because deep down people really want to believe that all the workers hate each other. The last page of this thread is a great example of how wrestlers are turning everyone back into marks and it's one of the largest achievements in the wrestling biz during the last five years or so.
The problem is though wrestlers haven't figured out how to translate this into getting people to pay to see matches against someone.
They're kind of like the modern day underpants gnomes. They've got step 1 down. And they know step 3 is profit. But, no one seems to know step 2.
I'll give you an example If tomorrow WWE announced Will vs. Seth on Raw 90% of people who saw the tweets would just immediately assume it was all just a big work for a match.
Wrestlers can work people on twitter, but as soon as an actual match is announced everyone just believes it was all BS. They can fool people on twitter, but not fool them with actual matches. Maybe it's because the curtain hasn't been pulled back on twitter like it has on wrestling. Maybe it's why wrestling will never be as good as it once was.
If a promoter could ever get people to believe in matches again like people believe in twitter it would be that elusive step 2.
