So, they spent weeks promoting Lesnar-Strowman with no intention of actually delivering it, and also Cena in the Rumble even though that was never the plan either.
You can put your company on the stock exchange. You can sign billion dollar TV deals with major networks. You can launch your own over-the-top subscription service that becomes a model for the industry. But in the end, let there be no doubt: Carnies gonna carny.