I've discussed the downturn of the MCU and what should be done about it with 909 a bunch with 909 in chat and (besides firing a whole lot of executives starting with Kevin Feige) I think they need to bring the whole Multiverse stuff to an end in the next few movies. Not because it can't work but because it failed here. At this point they might as well blow things off and recast most of the roles because so many people seem unhappy and come back in a couple years fresh with a new MCU that includes the X-Men.
The reasons that everything fell apart I primarily put as,
1. The first 3 phases built to a massive conclusion and they lost Captain America, Iron-Man, and Black Widow and the actors that played them. They also tragically lost Chadwick Boseman who had the one really fresh movie franchise. Thor had 3 movies (and then they messed up the 4th), GOTG had 2 and the 3rd was the last for many of them, Ant-Man had 2 and never performed better than modestly, etc.
It's like DC losing Batman, Superman, WonderWoman and Aquaman and then trying to replace them all at the same time with their sidekicks while also starting a new narrative. It's too much to do.
2. You have to watch the shows to understand a lot of things. You didn't have to do that for the other phases. All you had to do was watch the movies. The Netflix Marvel shows were their own thing that only lightly integrated. The Disney shows have (mostly) been better than the last phase (which is in itself a problem) but they should be a separate story that you don't HAVE to watch.
3. Everything else: Interference from executives, terrible CGI, mistreatment of actors, COVID, actors being dumb, movies and shows being approved that never should have.