disco was an enjoyable comedy act but that's it. He has trash opinions and is just trolling constantly like a lot of other wrestlers. If Omega and others didn't give him attention he wouldn't be as "relevant" as he is now but Omega also benefits from going after his haters so it's a cycle.
"I do not think the majority of people here in the United States are clicking to go find Japanese wrestling. I just don't believe that." - Booker T on his podcast about the AEW/NJPW show and if fans are watching Japanese wrestling..
And most of the ones that are primarily watch WWE.
Booker's wrong in the sense that there isn't a sizable chunk of the audience who watches NJPW, at least casually (as the debut pops for Nakamura and Styles should've proven), but it's not a stretch to say the majority of people who watch in this country aren't watching puro.
Most of the people who watch wrestling especially AEW are going to be interested in the Supershow. The only way I can get my brother to pay the slightest attention to AEW is by mentioning NJPW guys or Danielson usually. He doesn't even watch puro generally but he's really into the idea of it. AEW is all about catering to the existing fanbase and it's worked for them so far. They also have some stuff that appeals to lapsed fans and do stuff that's obviously an attempt to catch on online. WWE caters to Vince.
Japanese stuff in general is bigger in the West than most people seem to realize. Anime/Manga makes more money than wrestling does. Time for a Demon Slayer Kimetsu no Yaiba gimmick in AEW!