It's very WWE like that with their backs pushed against the wall and them being forced to create a new top face, they choose a 48 year old with a history of neck problems (who they've spent the last few months trying their damnedest to push his heel turn).
Then again, looking at the RAW roster, there's not a lot there that makes me say "oh yeah. That'd be GOOD!" so I can't really blame 'em. I'm glad that it looks like Finn Balor will get a big push again (even if it inevitably leads to him jobbing to Edge)