Stern's CBS show showed up two or three years to late to try and kick SNL's ass IIRC. If it'd started in '96 instead of '98, it may have worked at least as a second tier alternative. After a few weeks, it even lost to MADtv after the first few weeks. Maybe he felt the need to try and awkwardly avenge Norm MacDonald but either way, it seems like everyone almost immediately recognized it was a bad idea.
I had no idea it lasted three seasons too. My local CBS affiliate dropped it after one season max. I definitely remember WWF Jakked was airing in that slot by '99!