I also think that what people want from a VFX explosion kind of movie is the same thing that got so many people out to see Aquaman. They want a bright explosion of colors and really everything else isn't all that important because it's more of a visual show than anything else. There's nothing muted about anything in the visual effects for Avatar, they advertise something in the trailer and that's what they give. The highest grossing Marvel movies also bring that to the table.
What I'm also saying is that society has turned for the negative in terms of what they want and expect from entertainment so if you want a rational explanation for why these movies draw so much money you aren't going to get one. What resonates with them is the explosion of color on screen, particularly relating to water. I should also point out however that these movies can be taken as anti-imperialist commentary (and look at how much of the box office take isn't from here), but they're also family movies and are very safe content someone can take their kids to the movie theater to watch.
What I'm also saying is that society has turned for the negative in terms of what they want and expect from entertainment so if you want a rational explanation for why these movies draw so much money you aren't going to get one. What resonates with them is the explosion of color on screen, particularly relating to water. I should also point out however that these movies can be taken as anti-imperialist commentary (and look at how much of the box office take isn't from here), but they're also family movies and are very safe content someone can take their kids to the movie theater to watch.