It's not just NYT specifically, although the specificity matters to a small but insignificant extent as well. It's how the major players in the media, Times included, drive a larger narrative. The vast majority of people are not glued to the TV or the internet (I'm one of these people). What gets heard by the vast majority of Americans is what gets filtered through them. And things like NYT going back to the same well of Trump voters and regurgitating them as "undecided," of acting petulantly because they didn't get a 1920esque open convention, etc, becomes part of that larger narrative that most people, who are not watching hours of cable news or spending hours a day online, end up hearing second-, third-, etc-hand.