If, Little Mermaid had a budget of 100-150 million, it would've broke even. But, these budgets are just ballooning. 500 million wouldn't normally be a bomb, but if your movie has a budget of 300 million, it would have to make close to a billion to break even. Disney needs to downgrade their budgets big time. No reason Wish should have a 200 million dollar budget, when most animated movies of recent years look better with a significantly smaller budget. I like that the announced Blade has a budget of 100 million. Hopefully, they continue in that direction.
Disney really needs to find some new IP's to produce. Going on nostalgia only goes so far, and the younger generations don't really have that same nostalgia that Gen X and Millenials share. They care more about youtubers, anime, memes, tiktok personalities, twitch streamers, and video games than Superheroes, Indiana Jones, and Star Wars. I imagine, they try to bring RDJ, Chris Evans, ScarJo back to the MCU. But, that can only work for so long, and who knows if the actors accept. RDJ seems done with Tony Stark and, has talked about how doing Oppenheimer has made him remember to act again. He might start taking more prestige work. ScarJo sued Disney a year ago and doesn't sound like she wants to return. Chris Evans might return, and that could possibly save Captain America 4, but is he enough to save things? If the movie is not good, he's not enough and it could still flop. Cap is a draw, but not a Batman, Spider-Man, Iron Man, Guardians, or Deadpool level draw. He's more on the level of Superman, Aquaman, and Wonder Woman. I'm tempted to put X-Men in tier 2 because while some of their movies did great, they didn't make as much as Spider-Man, Batman, or a lot of the MCU before 2020. I'll wait to see how the MCU version of X-Men and classic Wolverine in Deadpool 3 turn out, to make my decision though.
Same thing with all the sequels for the Disney animated films, remaking every classic animation films into live action, and making shows for every Star Wars characters. They've also run out of legacy Star Wars characters they can use. The best course is to try to take Star Wars in a completely new direction and story, but they won't do that. They are just overexposing themselves at the rate that Guitar Hero/Rock Band games were overexposed 15 years ago.
It worked for a while, and 2019 is one of the most impressive box office years for a major studio ever. Disney had 7 out of the top 10 films in domestic gross, and all seven of those films grossed a billion worldwide. Just incredible and the theater boom that was happening until Covid was really exciting. But, that was four years ago, and Disney just seems lame and tired at the moment. It'll be interesting to see how they pivot and try to bounce back. It's hard to count them out, and they always seem to figure it out, but all the people running things seem clueless at the moment. I do think the two factors that hurt them the most were Covid and Disney+. One wasn't their fault, but Disney+ seems to be hemorrhaging money while watering down both Star Wars and The MCU with the excessive and constant shows. The day and date releases on Disney+ hurt some of their animated films as well. I'd be surprised if it's still around in 3 years.
Disney's mistakes from the Disney Plus launch of November 2019 til currently are fascinating to me, and I will continue to make long winded posts about it.