Interesting article given the recent international talk...
Hollywood’s relationship with the Chinese market—and its gatekeepers, Chinese government censors—is changing the way movies are made and promoted.
world101.cfr.org
"In 1991, Hollywood’s biggest studios made about 30 percent of their box office internationally. By 2016, that percentage had doubled.
But by 2012, the two countries had resolved their differences and reached an agreement that established a new quota, or allowance, of thirty-four foreign films per year and set concrete guidelines for coproduction."
Box office income dipped from a domestic percentage of 55% in the early 2000s to 48-50% in the mid-200s and was down to 37-40% by the late 2010s.
It's worth highlighting that GOTG Volume 3 made $86.9 Million in China but Fast X made $135.1 Million and Meg 2: The Trench made $116.7 Million. Barbie made $34.4 Million compared to Transformers: Rise of the Beasts which made $89.7 Million. The latter movie also outdid Oppenheimer's $63.1 Million.
A large reason that movies like "The Little Mermaid", "Indiana Jones & The Dial of Destiny" and "The Flash" all
flopped was because they barely topped $3 Million in the former 2 cases or barely topped $25 Million in Flash's case in China.
Give those 3 movies even just $70 Million in China and their totals jump to $638 Million, $451 Million, and $336 Million worldwide respectively. Not a major difference but that would've helped TLM hit break even. You give Oppenheimer just $110 Million in China and suddenly it's a billion-dollar movie worldwide.