IRT Brian Gewirtz's new memoir about his time in WWE.
Give us some stories/highlights?
Chapter on Vince Russo's aborted WWE comeback in the spring/summer of 2002 is interesting as well. Russo's big pitch was a Eric Bischoff Vs SHANE McMahon feud, based on their real life hatred of each other, bro. This was when no one was sure if Bischoff was even going to come back to wrestling.
He also wanted to strip The Undertaker of the World Title for no reason (ala the WCW reboot he did in April 2000) and have a tournament won by RVD. Russo was adamant that the tournament was a great idea because he ran by his teenage son and all of his friends.
Another idea was for DX to reunite because Russo thought he could get "Chyner" back in WWE and Road Dogg was almost done his prison sentence. Idk Road Dogg even went to jail but maybe it's related to
this?
Tipping point was Russo asked if Triple H Vs Chris Jericho had been done and Michael Hayes yelled out that that was the WrestleMania main event a few months before.
Basically, Gewirtz, Paul Heyman, Michael Hayes, Stephanie and Bruce Prichard were told to listen to Russo's ideas without judgment and relay them to Vince McMahon. Once Vince McMahon heard the ideas, he was so disgusted that he immediately demoted Russo then Russo quit.
(Although come to think of it...WWE DID do a Shane McMahon Vs Eric Bischoff feud in '03, yeah?)